Piicron: why choose, when you can have it all? Invest now!

It’s hard to tell if those awesome consoles up above are artists renditions or very real pieces of gaming technology that will shake the industry at its core. So hard to tell. We won’t humor Piicron enough to actually describe their ideas (okay, just one: Ubercron, a $500 console that can play “any game ever released to any console” with its 3.2GHz quad-core processor) but we do recommend clicking on over to the website, where you can easily squander an afternoon reading through all this insanity. To be honest, we’re almost a little disappointed none of this is grounded in reality, or even vaguely aware of reality: at least Phantom was trying.
It wasn’t any secret that the Xbox 360 was getting a price cut in the next week or so, and now it’s official — Major Nelson just confirmed that as of September 5th, the Arcade will be $199, the Pro will be $299, and the Elite will be $399. No motion controller, goofy Live starter pack, or tweaked controller to be found, but we’re not arguing with price cuts.


Value likely isn’t the first word that comes to many folks’ mind when they think of the PS3 (especially given other recent console goings on), and Sony is now admitting that’s partly its fault. No, it’s not saying that the price is too high, but it is fessing up that it could do a better job of marketing the console’s value. In an interview with Gamasutra, Julie Han of Sony corporate communications cited the PS3’s ability to put PS3 downloadable content onto the PSP in particular as one feature they could do more with on the marketing front, adding that they also “don’t talk enough” about Sony’s “future-proofing” strategy. Of course, a price cut wouldn’t hurt with that value message either but, as you may have suspected, Han would only reiterate that Sony has “no plans to do any price cuts,” and that it’s sticking with its strategy.

